Snack Adda
An Indian street food brand, drawn loud and served warm.
Snack Adda sells samosas, pani puri, vada pav, bhel puri and chaat the food of an actual adda, the street corner where people gather. There was no brand to start from, so the project ran end to end: naming voice, logo, mascots, colour, type, then a website that behaves like the stall it comes from.
- Role
- Brand System, Illustration, Web Design & Build
- Services
- Identity, Mascot illustration, Website
- Tools
- Figma, Illustrator, React
Sector
F&B Indian street food
Scope
Identity + illustration + web
Voice
Comic poster, Hinglish, loud
Year
2025
The problem
Indian snack brands usually land in one of two ditches: sterile packaged food minimalism that loses all street character, or nostalgia kitsch so busy that nothing is legible. Snack Adda needed to be unmistakably street food and still hold up as a real brand system across signage, packaging and screen.
The brand system
The logo is a hand drawn burst the shape of a comic sound effect and of oil hitting a kadhai. Mango yellow carries the appetite, cyan cuts it so it never reads as generic warm food orange, and deep ink holds the type.
Condensed display lettering is set tight and large, the way a hand painted stall board is. Every product got a mascot samosa, pani puri, vada pav, bhel puri each with its own line of dialogue: "Arre, crunch time!", "Ready… BURST!", "Full power, boss." The copy is the brand as much as the colour is.
The website
The site is appetite first: mascots and food photography above everything, with the practical questions what's on the menu, where's the store, what's the story one tap away.
Four pillars (authentic recipes, made with love, premium quality, fresh daily) do the trust work quickly, then the popular snacks grid hands the page over to the products. A Find Our Store route closes the loop for a business whose conversion happens in person.
Selected screens
Mascot set
Four hand drawn snack characters with their own voices, reusable across packaging, signage and social.
Poster typography
Condensed display type sized like a painted stall board readable across a street or a phone.
Built to be printed
The colour and mark system was drawn for cheap print and vinyl first, screens second.
Outcome
A complete, ownable brand a small food business can actually run logo, mascots, palette, voice and a live site.
A website that sells the feeling of the stall and still answers menu, story and location in three taps.